May 28 2007
Why does a new home buyer chooses one mortgage professional over the next?
When I hold mortgage program training classes, for our mortgage professionals, I sometimes ask this bewildering question. “If closing costs and interest rates were the same wherever cosumers searched for mortgage financing; why would someone choose you, the mortgage professional?”
Most of the time the room gets quite. You see, loan officers and bankers assume that closing costs and interest rate are the only consumer considerations when shopping for their new home loan. After a few minutes someone always shouts what they thought to be the key difference, service. But again, I would simply add service to interest rates and closing costs, leaving not much else to one differentiate one mortgage professional from the next. What separates all of us?
The answer of course is the Mortgage Professionals primary goal. To ensure the new home buyer knows his/her mortgage program choices and it’s advantages and/or disadvantages. This will ultimately empower their mortgage financing decision. The Mortgage Professional who educates consumers in all facets of the mortgage industry, is the one who will retain and earn lifetime referrals. They are the ones that stand out from the rest; they love their job and are proud to share their expertise with others. We sure do here at BeechTree Mortgage, Inc.